Credits
Role: Art Direction, Design
Agency: JUXT
Client: Plantronics
Objective
Within Plantronic’s newly constructed Executive Briefing Center, Gensler and JUXT partnered to create an interactive installation as innovative as the company's history. Our goal was to take over 60 years of history, and create a beautiful experience that would attract, excite, and educate visitors on the company's rich history.
Solution
Spanning 18ft by 5ft tall, we created an interactive installation that depicted the company's history in an extravagant yet delightfully simple experience. The design of this experience considered many different variables – including hardware, multi-user cases, animation, and most importantly, simplicity.
Installation Layout
First, we vertically oriented 7 LCD Panels, and challenged ourselves to seamlessly integrate hardware within the design. Putting the user first, we decided that each panel would feature its own personal experience. The first 6 panels individually highlighting decades from 1960 - 2010. As the user progresses through history, they arrive on what we call the "NOW+" section. A section that pays off the company's history by highlighting Plantronics' stories of today.
Decade Explore
Each decade circle contains historical stories and content for that decade. The user taps a circle, and then can explore the many different achievements and events within that decade. By using the radial navigation, the user can read stories, view images, and watch video content for every event within that decade.
Timewave
Inspired by the sound wave and fluid motion of time, we designed the "Timewave." This element ties all of Plantronic's history together. As a user approaches the wall, the wave reacts to their presence and vibrates in frequency. Additionally, the wave animates through 5 different colors; each color representing a pillar of the company's standards.